DOWNLOAD SOME PLAIN TALK ABOUT MARKETING THAT OFTEN SOUNDS COMPLICATED.
Today, businesses cannot enforce what people think their brand represents. Brands are built on what people are saying, not what businesses are saying about themselves. A negative, and less likely a positive, remark can be made for many to hear. Controlling what is said is no longer possible. Recognizing this as an opportunity, however, is.
Download our new report, "8 Reasons Why Your Business Needs a Brand", to learn how branding your small or mid-sized business can put more profit in your pocket for less effort, and read case studies of businesses who have succeeded in doing it.
A brand is not a logo, tagline, or website. That's only 5% of your overall brand. The aim of branding is not the outward appearance of things; but its inward significance. It's the promise you give customers, internally to staff, and to partners, which they support, become repeat customers, and even evangelists. It's called your Brand Promise.
Check out the article to find out why clarifying your brand will strengthen and grow your business.