DOWNLOAD SOME PLAIN TALK ABOUT TOURISM MARKETING THAT OFTEN SOUNDS COMPLICATED.
Today, tourism destinations cannot enforce what people think their brand represents. Brands are built on what people are saying, not what destinations are saying about themselves. A negative, and less likely a positive, remark can be made for many to hear. Controlling what is said is no longer possible. Recognizing this as an opportunity, however, is.
Download our new report, "Why Your Tourism Destination Needs a Brand", to learn how branding your DMO, community, or municipal destination can bring more visitors for less effort, and read how other have leveraged their brand well.
A brand is not a logo, tagline, or website. That's only 5% of your overall brand. The aim of branding is not the outward appearance of things; but its inward significance. It's the promise you give tourists, internally to staff, and to partners, which they support, become repeat visitors, and even evangelists. It's called your Brand Promise.
Check out the article to find out why clarifying your brand will strengthen and grow your business.
Learn why your tourism destination needs a brand with a free brochure.